Brand repositioning for two healthcare services
Life Healthcare’s vison to become a diversified, innovative, and integrated healthcare organisation has led the business to expand its services beyond acute care.
Our diversification strategy is well underway through the introduction of expanded services to ensure we are better positioned to support our patients. This coordinated approach ultimately means better outcomes for the patient.
We are undertaking a review of our brand portfolio to ensure the brands within Life Healthcare are aligned to our strategy as well as to the services that we deliver. The brand positioning exercise expands across the full continuum of care and ensures we are achieving the right place for our brands in the marketplace as well as in the consumer’s (patient) mind.
The re-brands support our strategy of diversifying from an acute-focused business to a diversified, innovative, and integrated healthcare organisation. It is a much broader vision which requires us to exhibit a more meaningful role across the entire healthcare spectrum. To this end, the Life Employee Health Solutions (now Life Health Solutions) and Life Esidimeni brands were re-branded to shift market position and capitalise on opportunities.
At Life Esidimeni, our healthcare workers and employees have proudly cared for patients in partnership with government for over five decades, through acute (physical) rehabilitation, frail care, substance abuse recovery, mental health, and public primary care services.
Life Healthcare is pleased to introduce the new Life Nkanyisa brand, which reaffirms our support and commitment to continue delivering equitable, quality cost-efficient healthcare services in partnership with government, together with other opportunities.
The new brand name serves to remind us that we can bring light, warmth and hope to the patients and communities we serve. Most importantly, Life Nkanyisa provides a place for patients to find their own light.
We thank all our healthcare workers, employees, stakeholders, patients, and their families who over the years have trusted us to deliver quality care and clinical excellence. In re-affirming our public healthcare services, we remain committed to delivering the same quality of care and clinical excellence under the Life Nkanyisa brand.