Marketing and Communications Coordinator

Marketing and Communications Coordinator
Life Fourways Hospital
Marketing and Communications Coordinator

A vacancy exists for a Marketing and Communications Coordinator, based at Life Fourways Hospital and Life Riverfield Lodge, reporting to the Hospital Managers.

The successful candidate will be responsible for strategically marketing the facility, specialists, and services. Relationship building with all stakeholders and the community. Brand management to ensure brand equity and trust are maintained and enhanced. Maintaining general stakeholder and media relationships to nature brand reputation. Channel marketing activities to showcase the brand, facility, and services across all platforms, utilising the specialist, GP, community, and Emergency Unit channels to drive return on investment.

Critical Outputs
  • Build sound, productive working relationships with key stakeholders i.e. general practitioners and specialists, media and the community.
  • Generate statistics and reports from available hospital information in order to analyse referral patterns and build a knowledge base to inform strategies and plans.
  • Recruitment and marketing of specialists to general practitioners and community in order to grow referrals.
  • Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders in order to drive growth for the hospital.
  • Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients and the local community at large.
  • Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department.
  • Provide input into the marketing and communication budget and manage the function creatively within the prescribed budget.
  • Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives.
  • Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
  • Manage media relations according to set corporate policy and guidelines.
  • Assist with enhancing the service to patients and clients from a communication / marketing point of view.
  • Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.
  • Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the units.
  • Act as brand ambassador within the unit to ensure brand compliance.
  • Monitor social media platforms and community groups for reputation management purposes.
  • A tertiary marketing, public relations or communication qualification as well as proven track record in executing marketing and communication strategies.
  • Minimum two years’ experience in a similar role.
  • Furthermore, excellent interpersonal skills are critical, as productive relationships with stakeholders are important. Other competencies required are analytical thinking, strategy delivery, attention to detail, excellent time management skills, the ability to work in a pressured and changing environment and computer literacy (Word, Power Point and advanced Excel e.g. pivot tables)
  • Must be able to work independently and use initiative to achieve set objectives.
  • Ability to process, analyse and interpret relevant statistics
  • A proven track record in copywriting and corporate writing as well as knowledge of strategies within an integrated marketing and communications structure will be advantageous.
  • Resilience
  • Engaging diversity
  • Influencing (negotiation)
  • Professional & technical proficiency
  • Verbal & written communication and presentation
  • Drive and energy
  • Ethical behaviour (honesty)
  • Excellence orientation (concern for high quality work)
  • Building relationships & customer responsiveness
  • Organisational awareness
  • Leading by example
  • Motivating and developing people
Closing date
Friday, July 19, 2024

Internal applicants - Before making an application, you are requested to discuss your application with your line manager. External candidates will also be considered.

Explore our vacancies and find the right opportunity for you. Download the application form and email to the relevant contact person specified in the job advertisement.

Life Healthcare is an Equal Opportunity Employer. 

Thank you for your interest in this opportunity. Kindly note that only shortlisted candidates will be contacted.  Applicants who have not been contacted within two weeks of the closing date of this advert, should consider their application as unsuccessful.



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